Nintendo’s core values include flexibility, uniqueness, sincerity and honesty. Flexibility allows for employees to have freedom with their time schedule and give their best to the company, contributing to the success of both the individual and the company. The goal of Nintendo is to produce goods and services that differentiate them from their competitors, making uniqueness a crucial core value. Sincerity and honesty are the final and most important core values. Nintendo considers sincerity and honesty to be basic core skills and seek to hire individuals that can be trusted and will always be sincere towards the organization. Key Features The first key feature of Nintendo is the high quality of their products. Nintendo has consistently proven its ability to stay at the top of the video game industry for over a century by never compromising the quality of their 4
products, whether it be playing cards or gaming consoles. Nintendo’s second key feature is their dedication to improving communities. Nintendo openly acknowledges the impacts their electronic gaming products may have on the lives of their users if safety controls were overlooked, therefore they ensure that their products have sufficient information to enhance their health and safety. Additionally, in regards to corporate social responsibility, they have a recycling program that prevents the dumping of outdated gadgets into the environment, protecting countless communities from e-waste, a health hazard. The third key feature is the distinguished customer experience the company provides. As shown in their mission statement Nintendo cares greatly about their customer and are determined to meet all their needs by adjusting their products to the preferences of specific customer segments. Nintendo is known for designing the best customer-centric gaming and related products. Nintendo’s fourth and most prominent key feature is their successful ability to innovate . With Nintendo being the first company to have successful wireless controllers for their consoles, the first to allow users to save their files within a game, and the first to perfect the 3D gaming experience without 3D glasses, it demonstrates that Nintendo never stops innovating and creating new ways to entertain, surprise, and delight their customers. Recent Developments Recent developments at Nintendo include the Nintendo 3DS and Wii U systems that were launched in 2011 and improved developments of their older Nintendo DS and Wii systems. Both consoles were extremely successful and the 3DS was one of the many new 3D technologies released at the time, but rather than using 3D glasses for its effect, it instead used parallax barrier autosteroscopy. This concept adds binocular perception of 3D depth without the use of glasses or headgear. Fast forward to July 2016 when Nintendo partnered with Niantic to release an augmented reality app called Pokémon Go. The app was developed by Niantic for iOS and Android devices and makes
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- Spring '19
- Video game console, Nintendo