They define our interaction with other people on a daily basis as a diversion, sources of conflict, or a unifying force. Media have an impact on society not only through the content of the message but also through the process. Positive Effects Positive effects are the type of social learning that is based on pleasurable and exciting experiences. We tend to like the people who fill our social learning processes with positive motivation, loving care, and rewarding opportunities.
Those who felt that the mass media was making positive effects on children’s behavior stated that as the result of viewing television children had become more knowledgeable about the international events, nature and the world at large. For instance, a teacher mentioned that it would otherwise have been very difficult for children to learn about sea and ship living in a landlocked country like Nepal. From the television children easily understand the concepts of the things which are not available in the immediate environment. Some of the parents mentioned that due to watching television children have become inquisitive, clever, outspoken and interested in taking part in education. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information Media acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values; media messages are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law; also provide advice – tele-advising Media function as social control agents; by gathering information, the media engage in surveillance of the social environment Media provide pleasure and entertainment – tension management process To sociologists what is of interest are what are the manifest and latent functions of mass media Negative Effects Negative effects occur when others use punishment, harsh criticisms or anger to try to "teach us a lesson;" and often we come to dislike both negative socialization and the people who impose it on us. A majority of those who think that mass media is negatively affecting children’s behavior state that it is adversely affecting the study habits of children. Children can watch television for hours and hours and while they are watching they forget everything. They even do not go to bed on time. They do not follow their regular routine. They become irritant when they have to follow the daily routines. Some of the parents have also mentioned that due to the television and internet lots of indigenous cultural patterns are being changed. Children do not respect, as their elders would do in the earlier years. The way of life of the youngsters—their dress up, their hairstyle, walking style--all are being influenced by external cultures, which have entered in the country through television. They are worried that the influence will be greater when the young children of to day will get to adulthood. Some of the people mentioned that
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