Consumer needs identifying and addressing what the

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Consumer needs: Identifying and addressing what the consumer needs in order to provide clientsatisfaction.Social: Finding balance between social welfare, consumer needs and company profits.Marketing principles associated with a product are defined by what it is called “the Four P’s”:Product: Quality, features, style, packaging, etc.Price: Discount, allowances, payment options, credit, etc.Place: Distribution and location.Promotion: Publicity. Make the customer aware of the product.
1.12.List and explain different marketing evaluation methodologies.
Assessment task 2:Confirm Vision & Mission and analyse internaland external environment of the organisations to enable strategic and marketingplanningInstructions to studentsThis task will allow you to demonstrate your ability to:confirm an organisation’s vision and missionsanalyse the internal and external environmentwrite and implement a strategic planWrite marketing planCluster MCAD_3.1 BSBMGT616 & BSBMKG608 Assessment ToolVersion 1 Issued 19/4/2017Page 8 of 33
Assessment ToolQualification:BSB61315 Advanced Diploma of Marketing and CommunicationsCluster number and name:MCAD 3.1 Develop marketing objectives and strategic plansUnits of competency:BSBMGT616 Develop and implement strategic planBSBMKG608 Develop organisational marketing objectivesStudent’s ID and full name:Assessor’s name:In small work groups complete the following activities.Each group must discuss and choose anorganisation either from the Internet or one that one person in your group is working for (orpreviously worked for) and understands the organisation well.Once your group has chosen an organisation your group will become the steering committee fordeveloping a Strategic Plan for that organisation or; if you have access to a current strategic plan,your group may choose to rewrite and update the Strategic Plan.Together work through thefollowing activities.Please list all names (and student numbers) of your colleagues in the space below inyour work group and work with you to complete this assessment task and all itsactivities e.g. role-plays.German Vera and staff members.Activities2.1.Access the organisation’s Vision and Mission statement and provide a copy either in writing,copy and paste it or print a copy and attach it to this activity.Ensure you put your name and thecluster code and name on the attachment.

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