A second and more enlightened principle puts responsibility not on the system

A second and more enlightened principle puts

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legal system should decide such issues. A second and more enlightened principle puts responsibility not on the system but in the hands of individual companies and managers. Each firm and marketing manager must work out a philosophy of socially responsible and ethical behaviour. Under the sustainable marketing concept, managers must look beyond what is legal and allowable and develop standards based on personal integrity, corporate conscience, and long-term consumer welfare. Discussing the Concepts 1.What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept.
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2.Discuss the issues relevant to marketing’s impact on society as a whole and how marketers respond to these criticisms. 3.Discuss the types of harmful impact that marketing practices can have on competition and the associated problems. 4.What is consumerism? Describe the rights of sellers and buyers. 5.Describe the five sustainable marketing principles and explain how companies benefit from adhering to them. 6.Describe the two philosophies regarding what principle should guide companies and marketing managers on issues of ethics and social responsibility.
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Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. Deceptive practices fall into three groups: pricing, promotion, and packaging.Salespeople are sometimes accused of high-pressure selling that persuades people to buy goods they had no thought of buying. It is often said that insurance, real estate, and used cars are
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  • Spring '15
  • Marketing, Ethics, American Marketing Association, sustainable marketing concept, marketing practices

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