BUS
!design thinking report .docx

Subscriber would receive a package at the start of

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subscriber would receive a package at the start of each month that contains all the pads, tampons, disposable razors, and deodorant. This eliminates the subscribers need to inconvenience themselves by making a trip to the store, rather they now have their essentials delivered to them monthly right to their front door. Furthermore, since the company deals with few products we will be able to purchase our goods at wholesale price from distributors and sell in bulk at a cheaper value which reduces the burden of cost on the subscribers as well. This service would solve both the problem of inconvenience and burden of cost on the end of the subscriber. As for my end, since this service is able to be commercialized I will inevitably make profit over time as I grow in subscribers. The success of such a service is likely after I conducted a small survey on the few female individuals whose complaints allowed me to create such an idea. After making them aware of their complaints and allowing them to acknowledge that they indeed were facing a problem of inconvenience and burden of cost – I described to them the idea of a female hygiene product delivery service and asked for their opinions. A majority said that they would subscribe to such a service if the quality of the products provided were similar to those purchased at the convenience store. In addition, all of which that were likely to subscribe said they would recommend the service to a friend if the products were of good quality. Therefore, by creating a mockup and undergoing the testing phase I believe that this service can very easily be
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commercialized and solve an everyday problem that most women may not even yet be aware of.
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Work Cited Dorst, Kees. “The Core of 'Design Thinking' and Its Application.” Design Studies , Elsevier, 31 Aug. 2011, !
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Appendix (Figure 1):
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  • Spring '14
  • Thought, Subscription business model

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