International Marketing Febo Report.docx

Revenue from annual franchise fees 10000000 12000000

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Revenue from Annual franchise fees $100,000.00 $120,000.00 $120,000.00 $220,000.00 $220,000.00 Revenue from Food inventory sold $1,500,000.00 $3,300,000.00 $5,100,000.00 $8,400,000.00 $11,700,000.00 Total Revenue $2,275,000.00 $4,835,000.00 $7,385,000.00 $12,110,000.00 $16,785,000.00 Operating Expenses $1,176,000.00 $2,587,200.00 $3,285,600.00 $6,585,600.00 $9,172,800.00 Intitial Launch Cost $14,000.00 Corporate Sales Tax $405,000.00 $891,000.00 $1,377,000.00 $2,268,000.00 $3,159,000.00 EBITA $757,000.00 $1,696,200.00 $1,908,600.00 $4,317,600.00 $6,013,800.00 23
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Appendix XI Advertising budget – Year 1 Advertising Budget - Year 1 One-off Initial Launch Costs Launch PR Campaign $10,000.00 English Website & App Design/Development $4,000.00 Total Launch Costs $14,000.00 Monthly Costs PR Retainer $2,500.00 Directional Advertising $10,000.00 GoodBarber Subscription $100.00 Competition Price Budget $1,500.00 Social Media Advertising $4,000.00 Miscellaneous $650.00 Total Monthly Costs $18,750.00 After Hours & Monopoly Style promotion will just affect GP as opposed to requiring an actual cash budget. Branded 'Yards' will be sold at cost price so will not cost us as a promotional tool but we will require some cash flow to purchase initial inventory. Branding costs are covered from annual franchise fees. Appendix XII Projection revenues from franchisees’ advertising fees. Time Line Revenues from franchisees’ advertising fees 2018 $239,000.00 2019 $720,000.00 2020 $1,485,000.00 2021 $2,745,000.00 2022 $4,500,000.00 24
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Appendix XIIIImplementation timeline. 25
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  • Fall '12
  • Buss
  • Marketing, Fast food restaurant

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