A matrix organization A combines a product line structure with a geographical

A matrix organization a combines a product line

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205.A matrix organization A. combines a product line structure with a geographical structure.B. combines a geographical structure with a market-based structure.C. combines a market-based structure with product groupings.D. turns a horizontal organizational structure into a vertical one.E. groups products according to the distribution system that is used. 206.Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers who sell computers to businesses and individual customers. To them, it sells user-ready computers. In this example, Ingram Micro would use which type of organizational structure for marketing? 207.Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care. Cutting across country boundaries, these global business units implement standardized worldwide pricing, marketing, and distribution. The baby care category manager would have
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208.Within DuPont's textile fiber department, there is a separate product manager for rayon, acetate, orlon, nylon, and Dacron. The product manager for DuPont nylon would be responsible for 209.General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product. For instance, one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal, Cheerios. This person, who takes responsibility for the success or failure of the marketing of Cheerios, is called a(n) _________. A. key strategistB. product managerC. line advisorD. marketing advisorE. account executive
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