Ecrh will develop stronger retention rates by

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from the new imaging center, which will elevate the status of the top 100 orthopedic hospitals. ECRH will develop stronger retention rates by focusing deepening the connections with patients and the community. Service (Written by Irish Starr Berry)ERCH will leverage the integrated system to create access and contribute to patient satisfaction. Earning the magnet status is a prestigious acknowledgment that communicates to the patients and community that they are receiving the safest and highest quality care. The organization will increase in the area of patient advocacy by having the nursing staff involved in the development of nursing care, which will influence patients' perception of their experience. The goal is to continue supporting happy employees who will be loyal to the organization to decrease turnover. Developing the culture of the teams will create the brand of the organization. Also, with the implementation of the electronic medical record system, EPIC will enhance communication between departments and staff to determine the best course of treatment for the patients. Brand (Written by Hermisha Washington)One thing that East Chestnut Regional Health Systems prides their self on is offering the highest quality of health service. Their goal is to become one of the leading facilities in the Chestnut area; to accomplish this goal, branding is an area the hospital will have to pay close attention to. To attract and retain customers, ECRH wants to create a positive brand and image that customers will remember. ECRH understands that brands should drive performance; it wants
Market Plan 13to become a hospital where retailers will be proud to label the hospital as their hospital of choice.When you think of healthcare, you want to think of ECRH. Price (Written by Hermisha Washington)In the healthcare market price has become a significant concern. East Chestnut Regional Health System decided to leverage its prices to meet the customers' needs at an affordable price. Currently, inpatient costs at ECRH consist of 55% Medicare, 15% Medicaid, and 30% Commercial. The plan is to fix the failing system by being more transparent about the cost of service. The hospital will create a list or a chargemaster that will be located on the website will show the cost of "individual services and products for which a hospital may bill — everything from the price for a bed per day, blood tests and surgical operating room time (billed in 15-minute intervals) to the cost of a single Tylenol tablet." (KHN, 2019). With ECRH, we do not want to think of cost when it comes to patients' lives, and we want to do what is best for the patient by offering the best service at a reasonable price.Incentives (Written by Marie Larkowski)When it comes to all the new updates and openings that ECRH is bringing, it gives us all an opportunity to make the communities surrounding ECRH a better place to have the healthcareeveryone needs. Some of the incentives we have are that we will be getting more nurse practitioners to help with some of the needs of our female patients. With the help of the nurse

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