p 444 What is off price retailing Identify and give an example of the three

P 444 what is off price retailing identify and give

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(p. 444)What is off-price retailing? Identify and give an example of the three types of off-price retailing. Off-price retailing is a retail pricing practice that is used by retailers such as T.J. Maxx, Burlington Coat Factory, and Ross Stores. Off-price retailing involves selling brand-name merchandise at lower than regular prices. Examples of off-price retailers are warehouse clubs like Wal-Mart's Sam's Clubs, and Costco Warehouse Club, and factory outlet stores like Van Heusen Factory Store, Bass Shoe Outlet, and Oneida Factory Store. A third example is single-price or extreme value retailers such as Family Dollar and Dollar Tree.[Students my offer other examples.]AACSB: 3Learning Objective: 17-04 Classify retailers in terms of the retail positioning matrix; and specify retailing mix actions264.(p. 445)List the five store locations, or settings. How has the location of stores changed over the years? Department stores started downtown in most cities and have followed customers to the suburbs. In recent years they have opened in large regional malls. Most stores today are near several others in one of five settings. They are the(1) central business district(2) regional shopping center(3) community shopping center(4) strip mall(5) power center, which is a huge shopping strip with multiple anchor (or national) stores.AACSB: 3Learning Objective: 17-04 Classify retailers in terms of the retail positioning matrix; and specify retailing mix actions265.(p. 446)What is category management and when is it used?
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266.(p. 448)Explain how the wheel of retailing works. The wheel of retailing describes how new forms of retail outlets enter the market. Usually they enter as low-status, low-margin stores such as a drive-in hamburger stand with no indoor seating and a limited menu. Gradually these outlets add fixtures and more embellishments to their stores to increase the attractiveness for customers. With these additions, prices and status rise. As time passes, these outlets add still more services and their prices and status increase even further. These retail outlets now face some new form of retail outlet that again appears as a low-status, low-margin operator and the wheel of retailing turns as the cycle starts to repeat itself.AACSB: 3Learning Objective: 17-05 Explain changes in retailing with the wheel of retailing and the retail life cycle concepts267.
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  • Spring '08
  • YENIYURT
  • Marketing, d., B., c., E., online retailers

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