Thesis Final Report (long)

And simoff s 2001 culturally commercial a cultural e

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Sudweeks, F. and Simoff, S., (2001) "Culturally Commercial: A Cultural E-Commerce Framework", viewed 7 October 2010, < ? doi=10.1.1.8.5750andrep=rep1andtype=pdf> Tanguma, J., Serviere, L. & Simpson, C. (2007), "Shopping and Bargaining in Mexico: The Role of Women", Journal of Applied Business and Economics Uchendo, V.C. (1967), "Some Principles of Haggling in Peasant Markets", Economic Development and Cultural Change , vol. 16, no. 1, pp. 37-50 Westfall, R. and Boyd, H.W. (1960), "Marketing in India ", Journal of Marketing , vol. 25, no. 2, pp. 11-17 Wharton University (2008), “A Great Bargain or a Big Rip-off? Consumers' Perceptions of Price Fairness in the U.S. and China” Wharton University , viewed 2 October 2010 ; Wheeler, M.A. (2005), "Want to Pull Ahead of the Competition?", Harvard Business Review , viewed 7 October 2010 < - competition/an/N0510D-PDF-ENG> Wolfe, M.W. (1963), "The Bazaar at Istanbul ", Journal of the Society of Architectural Historians, Vol. 22, No. 1 (Mar., 1963), pp. 24-28 , vol. 22, no. 1, pp. 24-28 58
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Zeithml, V., Bitner, M. & Gremler, D. (n.d), "Services Marketing: Integrating Customer Focus Across the Firm" , 4 th edn, pp. 25-26 59
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APPENDIX A: Dates of Interviews and Observations 60
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Customer Interview Detail: RESPODENTS DATE OF INTERVIEW Respondent 1 6 th February 2011 Respondent 2 6 th February 2011 Respondent 3 6 th February 2011 Respondent 4 6 th February 2011 Respondent 5 6 th February 2011 Respondent 6 6 th February 2011 Respondent 7 6 th February 2011 Respondent 8 6 th February 2011 Respondent 9 6 th February 2011 Respondent 10 6 th February 2011 Respondent 11 6 th February 2011 Respondent 12 6 th February 2011 Respondent 13 6 th February 2011 Respondent 14 6 th February 2011 Respondent 15 6 th February 2011 Respondent 16 6 th February 2011 Respondent 17 13 th February 2011 Respondent 18 13 th February 2011 Respondent 19 13 th February 2011 Respondent 20 13 th February 2011 Respondent 21 13 th February 2011 Respondent 22 13 th February 2011 Respondent 23 13 th February 2011 Respondent 24 13 th February 2011 61
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Respondent 25 13 th February 2011 Respondent 26 13 th February 2011 Respondent 27 13 th February 2011 Respondent 28 13 th February 2011 Respondent 29 13 th February 2011 Respondent 30 13 th February 2011 Respondent 31 13 th February 2011 Respondent 32 13 th February 2011 Respondent 33 13 th February 2011 Respondent 34 13 th February 2011 Respondent 35 13 th February 2011 Respondent 36 20 th February 2011 Respondent 37 20 th February 2011 Respondent 38 20 th February 2011 Respondent 39 20 th February 2011 Respondent 40 20 th February 2011 Respondent 41 20 th February 2011 Respondent 42 20 th February 2011 Respondent 43 20 th February 2011 Respondent 44 20 th February 2011 Respondent 45 20 th February 2011 Respondent 46 20 th February 2011 Respondent 47 20 th February 2011 Respondent 48 20 th February 2011 Respondent 49 20 th February 2011 Respondent 50 20 th February 2011 Respondent 51 20 th February 2011 62
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Respondent 52 20 th February 2011 Respondent 53 27 th February 2011 Respondent 54 27 th February 2011 Respondent 55 27 th February 2011 Respondent 56 27 th February 2011 Respondent 57 27 th February 2011 Respondent 58 27 th February 2011 RETAILER RETAILERS DATE OF INTERVIEW Retailer 1 27 th
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