Practice your story before delivering this; it will help you to relay this more naturally and fluidly. Storytelling structures and techniquesTo tell a good story you need to create an experience for the audience. One common theme is the need for conflict in the story, the chance to show how obstacles are overcome. By providing examples of setbacks, failure and struggles, you can use this within a positive learning context. Stories are also improved when these are made personal – talk about real experiences and use people as examples to convey the message.In the book ‘Whoever tells the best story’ by Annette Simmons, there is information on how to use and craft storytelling for business situations. Simmons has developed six structures that can be used as a starting point.
13 WORKBOOK | © 2016YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGEBSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION| MARKETING IDEAS_V1.0The six identified structures are:fWho-I-am stories – these explain who you are and help you to connect with othersfWhy-I-am here stories – offer the chance to explain more about your motivations and aim to build on trustfTeaching stories – provide the means to transform and give perspectivefVision stories – to inspire and motivatefValues-in-action stories – to highlight the values that you want to promotefI-know-what-you-are-thinking stories – these address the concerns of others before they are raised in order to validate other opinions. The following techniques provide the opportunity to take different approaches.The hero’s journeyThis is classic storytelling where the hero in the story is called upon to leave home, or all they know, behind to overcome an obstacle or threat that has presented itself, often through no fault of their own. A difficult journey needs to be made in order for the obstacle or threat to be resolved and to achieve the ultimate gain. The hero returns home after enduring the life lesson, with newfound wisdom. This technique is good for taking the audience on a journey, to highlight the need for risk taking and to show how you can enrich your life with learning through experience.The mountainThis is where a story is told with ups and downs. As in the course of a mountain range, this style of storytelling depicts the building up of a feature (or point) to reach its peak, only to then fall back down to build up to the next peak (the highs and lows of a story). By slowly picking up the pace of a story, you can draw in listeners that may not necessarily share an interest in the subject-matter. This can be useful to show how challenges can be worked at and overcome and how from nothing you can reach a satisfying outcome.Nested loopsBy layering two or more stories within one encompassing story, you can use this technique to bring emphasis to your message. Use a central point for your main story and around this, other relevant points into smaller, supporting stories.
You've reached the end of your free preview.
Want to read all 6 pages?
- Three '17
- YOUNG RABBIT PTY, AUSTRALIAN PACIFIC COLLEGE, Storytelling festival, World Storytelling Day