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assertiveness include the value of competition, success and progress. In contrast, low assertiveness values cooperation, warm relationships and build trust on basis of predictably. Since Japan scored high in uncertainty avoidance it makes sense that they are high in assertiveness as well. Formality and control is crucial in the Japanese culture, as opposed to the use of informality in the US. Future orientation is the degree to which a collectivity encourages and rewards future-oriented behaviors such as planning and delaying gratification (Lumens, n.d.). Future orientationcan be compared to performance orientation. The results are relatively similar with Japan at 4.29and the USA at 4.15. The Japanese culture understands the importance of saving for the future. The USA has the propensity to spend now, rather than save, seeking gratification from others. Genderegalitarianism is the extent to which an organization or a society minimizes gender role differences and gender discrimination (Lumens, n.d.). Gender roles in the States are moderately equal within the American society and law. On the other hand, Commisceo-global.com states, “Historically, women in Japan were expected to be subordinate to men and were confined to domestic matters only. They were excluded from certain sacred areas and were expected to show deference to hierarchal authority in both speech and behavior”. Women have always fought for the right to be treated equal and some cultures have improved their gender inequalities, while others turn a blind eye to it. 4
The final two cultural dimensions are institutional collectivism and in-group collectivism.Institutional collectivism is the degree to which organizational and societal institutional practicesencourage and reward collective distribution of resources and collective action (Lumens, n.d.). Inthis dimension Japan scored 5.19 and the USA scored 4.2. In-group collectivism is the degree to which individuals express pride, loyalty, and cohesiveness in their organizations or families (Lumens, n.d.). Japan scoring 4.63 and the USA scoring 4.25, there is slight difference within this dimension. For one, Japan puts great emphasis on relatedness with groups. The USA slightly differs, carrying more emphasis on an individual’s behavior. Dr. Kazuo Inamori once