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30)In a recent broadcast of American Idol, a television program, contestants sang a songwhile driving a Ford vehicle. This is an example of A) product placement.B) branded content.C) sales promotion.D) event marketing.E) Both A and B are correct.Answer: EPage Ref: 15131)Which of the following is NOT an advantage of television advertising?Page Ref: 15132)Which of the following trends with respect to radio listenership is NOT true? A) OnPage Ref: 15333)Which of the following is NOT an advantage of radio advertising?5
Page Ref: 15434)A radio service that offers commercial free programming for a monthly fee is known as A)satellite radio.B) cable radio.C) Internet radio.D) PVR.E) podcasting.Answer: APage Ref: 15435)The total average circulation of Canadian daily newspapers is 5.2 million copies. Thetotal number of Canadian newspapers that contribute to that circulation isPage Ref: 15436)In the context of print media (newspapers and magazines), the term circulation refers toPage Ref: 15437)Which of the following is NOT an advantage of newspaper advertising?Page Ref: 15638)The key difference between tabloids and broadsheets is A) amount of advertising.B) number of sections.C) size.D) cost.E) content.Answer: CPage Ref: 154- 15539)Pre- printed inserts are also referred to as A) tabloids.Page Ref: 1556
40)One of the biggest drawbacks of newspaper advertising is A) its long lead time.Page Ref: 149