In a recent broadcast of American Idol a television program contestants sang a

In a recent broadcast of american idol a television

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30)In a recent broadcast of American Idol, a television program, contestants sang a songwhile driving a Ford vehicle. This is an example of A) product placement. B) branded content.C) sales promotion.D) event marketing.E) Both A and B are correct.Answer: E Page Ref: 151 31)Which of the following is NOT an advantage of television advertising? Page Ref: 151 32)Which of the following trends with respect to radio listenership is NOT true? A) On Page Ref: 153 33)Which of the following is NOT an advantage of radio advertising? 5
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Page Ref: 154 34)A radio service that offers commercial free programming for a monthly fee is known as A) satellite radio.B) cable radio.C) Internet radio.D) PVR.E) podcasting.Answer: A Page Ref: 154 35)The total average circulation of Canadian daily newspapers is 5.2 million copies. Thetotal number of Canadian newspapers that contribute to that circulation is Page Ref: 154 36)In the context of print media (newspapers and magazines), the term circulation refers to Page Ref: 154 37)Which of the following is NOT an advantage of newspaper advertising? Page Ref: 156 38)The key difference between tabloids and broadsheets is A) amount of advertising. B) number of sections.C) size.D) cost.E) content.Answer: C Page Ref: 154 - 155 39)Pre- printed inserts are also referred to as A) tabloids. Page Ref: 155 6
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40)One of the biggest drawbacks of newspaper advertising is A) its long lead time. Page Ref: 149
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