Minor International aims to engage in end to end customer experience Beyond the

Minor international aims to engage in end to end

This preview shows page 44 - 47 out of 233 pages.

Minor International aims to engage in end-to-end customer experience . Beyond the normal customer interactions, we start to get involved in other aspects of customers’ experience with us. For example, Sizzler promotes the allergen awareness in food served at our
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041 MINOR INTERNATIONAL PUBLIC COMPANY LIMITED restaurants to increase our customers’ awareness and reduce food safety risk. Minor Food Group initiated a program to include the telephone number and email of our brands’ customer relations team at the bottom of receipts so customers can reach out to them when needed. We also make sure that we create responsible media when communicating to our customers without controversial or incorrect contents. COMMITTING TO LONG-TERM & SUSTAINABLE PARTNERSHIPS One of our core values is “partnership”, and we strive to develop win-win relationships with our partners, whether they are our suppliers, joint venture partners, owners, principals, franchisees or third party service providers. Approximately 80% of our supplies are sourced from local producers , and where possible, we encourage sourcing from local communities where our business units are based. Our goal is to maximize the local sourcing of our supplies, and to continually develop our local suppliers to operate and produce products at international standards. For example, our dairy and cheese factories buy majority of milk from local farmers and at the same time provide them with access to milk production knowledge/experts in order to help improve quality of products. In addition, as many of our staff are from the local area, we were very much engaged in helping the community including supporting them during flood and school improvement projects. We support The Royal Projects in helping hill tribe communities develop organic vegetables and low chemical products to serve health-conscious customers in Sizzler’s restaurants and our hotels in the North. Minor Hotel Group also supports the local cultures . Through the “Anantara Experience” concept, our hotel staff work with the local communities and invite guests to experience and learn more about the cultures around our properties’ locations. Selecting the right partner is critical to Minor International’s sustainability. As we grow, the number
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042 2011 ANNUAL REPORT of partners we work with also increases. We realize the importance of having partners with track record of good reputation and ethical conduct, professionalism and employees’ welfare which is up to our standard. We continue to develop and grow together with our partners and learn from each other’s strengths to create synergies. MANAGING ENVIRONMENTAL IMPACTS The Minor Group cares deeply about the community and the environment. We encourage our employees and customers to be concerned about environmental protection through a “rethink, reduce, reuse and recycle” life style. This year, we began reviewing environmental impacts in each business unit which will eventually tranlate into our environmental policies. We also continuously contribute to animal
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  • Fall '16
  • Balance Sheet, Revenue, Generally Accepted Accounting Principles, Earnings before interest and taxes, Bangkok, gross profit margin

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