Then our instructor told us to complete the report and submit it on 7 th August

Then our instructor told us to complete the report

This preview shows page 4 - 8 out of 26 pages.

Then our instructor told us to complete the report and submit it on 7 th August, 2011. 1.4 Scope of study : 4
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The books say a lot about segmenting, targeting and positioning. But the real life scenario is quite different from what is written in the book. Our basic purpose was to relate the real life scenario and the book. Through out the study and making of this term paper we have come across various situations and conditions of business which was very much different from what we learn in the classroom. For the study we did not only survey by ourselves but also interviewed the Marketing Manager of Unilever Bangladesh Ltd. 5
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2. Objective and methodology 2.1 Objective of the study: To know about Sunsilk. To know about the difficulties faced by Sunsilk. To know about the growth strategies used by Sunsilk. To know about various promotional strategies of Sunsilk. To know about the 4 P’s of Sunsilk. To analyze the strength and weakness of their product 2.2 Methodology: 2.2.1 Research method : It is said that Sunsilk is one of the largest selling shampoos in Asia, Latin America and Middle East. Our purpose is to prove that this fact is right about Sunsilk and verify its strength and weakness. In order to reach in our destination or to complete the report with proper and relevant information we collected data from several sources. We collected data from both primary and secondary sections. 2.2.2 Primary source: The primary source was the survey that we planned by preparing questionnaire to analyze the view point of the consumers. The 6
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questionnaire was based upon “Sunsilk” the brand name and also the product “shampoo”. Samples of the questionnaire are given in appendix. We selected hundred random people of different age groups and professions and asked them to fill up the survey form. After collecting all information we thoroughly went through each answer and analyzed the percentage. As the primary source we as well interviewed the marketing manager of Unilever. We as well analyzed the information he gave verbally about their product. 2.2.3 Secondary source : The secondary source is the documents shown by the company Unilever on Sunsilk and the generalized report on “Unilever”. We as well browsed internet to collect relevant information. 2.2.4 Limitations of the study : We faced lots of problem to complete this term paper. Collecting information from corporate level is very much tough, not only that we spent most of our time to prepare this term paper so that, it looks better and also error free. The employees of the company were not very friendly to give their corporate information showing the reason of security and privacy. The information given was insufficient for marketing undergraduate students. Some of their information really puzzled us. Yet we hope and believe that we have succeeded in making standard term paper.
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