Response market plus correct answer market plus score

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services, the skimming pricing strategy is sometimes referred to as ________ pricing. Response: market-plus Correct answer: market-plus Score: 1 out of 1 Yes Question 12 When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than comparable Nissan and Honda automobiles. This is an example of the pricing strategy called ________. Response: penetration Correct answer: penetration Score: 1 out of 1 Yes Question 13 In general, firms can choose from two pricing strategies: skimming and penetration. Response: False Correct answer: False Score: 1 out of 1 Yes Question 14 Everyday low pricing strategies are closely related to skimming pricing strategies. Response: False Correct answer: False Score: 1 out of 1 Yes Question 15 Approximately 10 percent of all companies change their prices at least once per month. Response: True Correct answer: True Score: 1 out of 1 Yes Question 16 The pricing strategy that permits marketers to control demand in the introductory stages of a product’s life cycle and then adjust productive capacity to match changing demand is known as ________ pricing.
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Response: skimming Correct answer: skimming Score: 1 out of 1 Yes Question 17 A strategy of offering prices that are consistently lower than those of competitors is called ________ pricing. Response: everyday low Correct answer: everyday low Score: 1 out of 1 Yes Question 18 Penetration pricing works best when the demand for a product is ________. Response: highly elastic Correct answer: highly elastic Score: 1 out of 1 Yes Question 19 Penetration pricing is likely to be utilized when demand for a good or service is highly inelastic. Response: False Correct answer: False Score: 1 out of 1 Yes Question 20 Which of the following is not an advantage of skimming pricing? Response: Potential competitors see innovative firms reaping large financial returns and decide to enter the market. Correct answer: Potential competitors see innovative firms reaping large financial returns and decide to enter the market. Score: 1 out of 1
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