The most rapidly internationalizing services are

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The most rapidly internationalizing services are lodging, retailing, construction, banking, insurance, publishing, IT, transport, travel, and entertainment. Because of close interaction between providers and consumers, culture strongly affects services, especially when the cultural distance is substantial. International Business: The New Realities 4-29
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Contemporary Issues: Technology and the Internet Technological advances strongly influence culture. The Internet, multimedia, and other communications systems encourage convergence in global culture. The ‘death of distance’ is the demise of boundaries that once separated people, due to integrating effects of information, communications, and transportation technologies. Culture is becoming more homogenous around the world. But the Internet promotes local culture, by increasing the availability of high culture and folk culture. International Business: The New Realities 4-30
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Contemporary Issues: Are Cultures Converging? Critics argue globalization promotes the replacement of indigenous cultures with homogeneous, often ‘Americanized’, culture. Worldwide, consumption patterns are converging. People exhibit uniformity in preferences for food, soft drinks, clothing, cars, hotels, websites, movies, TV shows, music, and other goods. Others argue globalization encourages the worldwide free flow of ideas, beliefs, values, and products. Today, from around the world, people are exposed to a diversity of beliefs, values, approaches, and products, and adopt the best of what the world has to offer. Where do you stand? 4-31
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Personality Traits for Cross-Cultural Proficiency Tolerance for ambiguity : Ability to tolerate uncertainty and lack of clarity in the thinking and actions of others. Perceptiveness : Ability to closely observe and comprehend subtle information in the speech and behavior of others. Valuing personal relationships : Ability to appreciate personal relationships; which are often more important than achieving one-time goals or “winning” arguments. Flexibility and adaptability : Ability to be creative in devising innovative solutions, be open-minded about outcomes, and show ‘grace under pressure’. International Business: The New Realities 4-32
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Key Terms & Concepts Ethnocentric Orientation Polycentric Orientation Geocentric Orientation Socialization Acculturation Cultural Metaphor Self-Reference Low / High Context Culture Cultural Intelligence Critical Incidence Analysis G. Hofstede Research on National Cultures International Business: The New Realities 33
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