68.Consumer products which a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.
69.Customers usually plan and shop for impulse products.
70.Emergency products are purchased only when the need is great and urgent, and therefore price is usually not very important. True False
71.Consumer products that a customer feels are worth the time and effort to compare with competing products are shopping products.
72.Shopping products are products that are purchased immediately when the need is great.
73.Shopping products that a customer sees as basically the same and wants at the lowest price are homogeneous shopping products.
74.Homogeneous shopping products are basically the same in the eyes of the customer and purchase decisions are often based on price. True False
75.Shopping products that a customer sees as different and wants to inspect for quality and suitability are heterogeneous shopping products.
76.Shopping products that a customer sees as basically the same and wants at the lowest price are heterogeneous shopping products.
77.Consumer products that a customer really wants and is willing to make a special effort to shop for and compare different possibilities are specialty products.
78.Shopping for a specialty product involves comparing the special features of different brands. True False
79.Specialty products are usually only purchased once-in-a-lifetime, so the customer must search extensively before buying.