Products advertisement can also be other sector if

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product’s advertisement, can also be other sector if the relative variables connection found to the model also help in building awareness to the FMCG sector for further promotion. The goal of this investigation is well known that modes of media is always extremely beneficial and suggested for the advertisement that shows the significant which having impact of various type of media on buying behaviour of consumers as well as its also for marketers. It also focus on the which mode of advertising does highly impacted on brand image as well as buying behaviour of consumers. As it can be helpful for many marketing strategy generation to enable the consumers to increase their appreciation for the company that manufactures the product which emphasise these factors of research through which the medium of advertising the brand image can be increased among consumers. Consumers which create the image of brand through the advertising use the name of brand i.e. image which ultimately connected to the quality that increase the buying behavioural intension. Thus its having mediation between the advertising mode and buying behaviour of consumer that refers to the understanding that consumers derive from the total brand activities of media engaged in by the firms, which is the set of all connotation linked in the consumers and memory of a brand. 1.5. Hypothesis HA1: There is an impact of Television advertisement on brand image HO1: There is no impact of Television advertisement on brand image HA2: There is an impact of newspaper advertisement on brand image. HO2: There is no impact of newspaper advertisement on brand image HA3: There is an impact of billboards advertisement on brand image HO3: There is no impact of billboards advertisement on brand image HA4: There is an impact of Internet advertisement on brand image HO4: There is no impact of Internet advertisement on brand image Page of 9 38
HA5: There is an impact of Television advertisement on buying behaviour of consumer. HO5: There is no impact of Television advertisement on buying behaviour of consumer. HA6: There is an impact of newspaper advertisement on buying behaviour of consumer. HO6: There is no impact of newspaper advertisement on buying behaviour of consumer. HA7: There is an impact of billboards advertisement on buying behaviour of consumer. HO7: There is no impact of billboards advertisement on buying behaviour of consumer. HA8: There is an impact of Internet advertisement on buying behaviour of consumer. HO8: There is no impact of Internet advertisement on buying behaviour of consumer. HA9: There is an impact of brand image on buying behaviour of consumer. HO9: There is no impact of brand image on buying behaviour of consumer.

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