and returns on their investments at a higher rate (Anagnostopoulos, 2016).Knowing what the customer is going to do is the ultimate product and this will in-turn allow Union investment to better serve them.
Applied Predictive Analytics Methods and Strategies References Anagnostopoulos, C. (2016). Quality-optimized predictive analytics. Applied Intelligence, 45(4), 1034-1046. Drye, T. (2014). Applied predictive analytics and developing analytical talent. Journal of Direct, Data and Digital Marketing Practice, 16(1), 66-67. Krumeich, J., Werth, D., & Loos, P. (2016). Prescriptive control of business processes. Business & Information Systems Engineering, 58(4), 261-280. Parisot, O., Didry, Y., Tamisier, T., & Otjacques, B. (2015). Helping predictive analytics interpretation using regression trees and clustering perturbation. Journal of Decision Systems, 24(1), 55-72. Retrieved from
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