8 Marketing expenses 37500 46875 5840625 Total expenses 450000 562500 700875

8 marketing expenses 37500 46875 5840625 total

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175218.8 Marketing expenses 37500 46875 58406.25 Total expenses 450000 562500 700875 Net income 300000 375000 467250 Implementation Activities Date (2020) Activity Responsibility February Customer satisfaction survey Project manager March Brochure Assistant Marketing manager March Design services (logo and promotional materials) Project manager February Website design upgrade and maintenance Project manager ongoing Community events (planning/attendance) Marketing manager ongoing Training existing and new marketing staff (including partners) Assistant Marketing manager March Point-of-purchase signs Assistant Marketing manager ongoing Advertisement Marketing manager Quarter 3&4 Co-branding expenses Marketing manager Ongoing General Branding Marketing manager Quarter 3&4 Packaging and labeling upgrade Project manager Ongoing Products upgrade and expansion Project manager Ongoing Others Project manager
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MARKETING PLAN REPORT 2 9
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MARKETING PLAN REPORT 2 10 References Alliedmarketresearch.com (2019). Yogurt Market Trends, Share, Industry Growth and Global . Accessed from: › Latest Published Reports Chobani.com (2019). Chobani Greek Yogurt with Nut Butter . Accessed from: Chobani.com (2019). The Chobani Way . Accessed from: Dairyreporter.com (2018). Chobani surpasses Yoplait in sales and market share . Accessed from: - and-market-share Donna Berry (2017). Struggling to stand out in the yogurt case . Accessed from: - case Statista.com/(2018). U.S. population: Which brands of yogurt have you eaten or drunk most often in the last 30 days . Accessed from: - households-most-consumed-brands-of-yogurt-or-smoothies-within-30-days/
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