In new england foot long sandwiches are called

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45. In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of the impact of: A. regional culture. B. country culture. C. generational factors. D. social trends. E. regulatory factors. 46. The shift of population from the "Rust Belt" in the North to the "Sun Belt" in the South and Southwest will likely:
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47. Typical demographic data include: 48. When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see if the media "fit" with their advertising agenda. 49. Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life. A. regional cultures B. inflationary expectations C. political affiliations D. purchase behavior E. cultural values
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50. Generational cohorts are groups of people of the same generation who have similar purchase behavior because they have: 51. Viewers of the baseball World Series are likely to see ads for beer and cars, and viewers of the Academy Awards broadcast (the "Oscars") are likely to see ads for clothing and hair care products, due to: 52. Compared to other groups, the __________ generational cohort is more likely to complain, need special attention, and take time browsing before making a purchase decision.
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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