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improvement of their personal abilities, laying a solid foundation for study, career and even long-termlife development.Summary of strategies and tactics to be used:Email marketing, search engine optimisation (SEO), pay-per-click and paid search advertising, mobilemarketing and m-commerce, social media, set up a small business website, set up a small businesswebsite, create an online shop, selling through online marketplaces.Marketing, Assessment No.1Page 9v1.1, Last updated on 22/09/2019 by MM
T-1.8.1Summary of Marketing Environment:to greet strangers at a party? How to participate in campus activities? How to make friends with localfriends and expand your social circle? International students will soon find that it is difficult to integrateMarketing, Assessment No.1Page 10v1.1, Last updated on 22/09/2019 by MM
T-1.8.1SITUATION ANALYSISThe situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysisSummary of the key issues that have emergedWhere possible use qualitative and quantitative data to support your analysisUse images, charts and graphs to illustrate your findingsSWOT ANALYSIS / PESTLE ANALYSIS:Strengths: Learn a new language, boost your resume and experience new thingsWeaknesses:Cripple homesickness, high costs and cultural barriersOpportunities:Obtain permanent residency and stay in the country after graduationThreats: