speaking to, changing it from “the black people” and “the white people”, to a unity that includes all. He uses the constraint that he has, being that he is a rich, white man from a well-known family speaking in front of a crowd of black people that lives in a ghetto, in times that are already politically difficult, to his advantage. The people probably did not expect him to be so inclusive, and for him to be just like them, shocked and sad about what happened. He successfully determined the differences between him

and his audience (Zarefski, p.115), and instead of just ignoring them, he used them to make his message even stronger. During the whole speech, his voice is calm. He speaks slowly and separated, and does not rush through his speech, although he knows the situation and the audience goodwill towards him could change at any second. He does not read from his notes, which shows the audience that he is sincere and that he speaks from the heart. Another very powerful part of his speech, where he makes an effort to identify with the audience, is when he says: “ For those of you who are black and are tempted to be filled with hatred and distrust at the