Assignment 1

E sports working out etc quantitative measured in

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In an average week, how many hours do you spend in physical activity (i.e. sports, working out, etc.) – Quantitative measured in hours 9) If you are on Facebook, in a typical day, how many times do you check Facebook? – Quantitative measured in “times” or instances

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10) In a typical day, how many hours are you online, for any reason? – Quantitative measured in hours 11) In a typical day, how many… a. Cell phone calls do you make? – Quantitative measured in calls b. Cell phone calls do you receive? – Quantitative measured in calls c. Text messages do you send? – Quantitative measured in text messages d. Text messages do you receive? – Quantitative measured in text messages 12) In a typical one-hour class, how many… a. Text messages do you send? – Quantitative measured in text messages b. Text messages do you receive? – Quantitative measured in text messages 13) How many minutes did it take you to complete this survey? – Quantitative measured in minutes Question 2 – Survey Sampling (from the text: Chapter 3, page 50-51, #20, #34) 1) Cable company market research, part 2 a. Simple random sample strategy is being used. Each person that calls the number has an equal chance of being selected. Potential biases that might result include nonrespondents. Not everyone is going to want to respond to this poll, and those who respond may differ from those who don’t. The lack of response can bias the results. b. Cluster random sampling strategy is being used. The population has been divided into 15 towns, or clusters, that are not homogeneous but similar to each other. Potential biases that might result include voluntary response bias because only those that show up to the meeting will be able to express their opinions. c. Multi-stage cluster sampling strategy is being used. The population has been divided up into towns, and then streets are randomly chosen from these clusters, then households from the streets. Potential biases that might result include undercoverage bias. Some households may not want to be interviewed and not answer the door when they see the interviewer. d.
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