You may make assumptions however be sure to state

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An Introduction to Management Science: Quantitative Approach
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Chapter 5 / Exercise 16
An Introduction to Management Science: Quantitative Approach
Anderson/Sweeney
Expert Verified
You may make assumptions; however, be sure to state them. Remember to look for new market segments to keep the company viable in the future, and carefully consider how to position the company for success in the next century.Answer:Prior to giving this question the instructor can give outside reading assignments on the company or can refer students to the company’s Web site at where a wealth of information exists on the company. In fact, the company claims that over 2 billion hits have occurred on the Web site since its inception—that’s amazing!The first section that should be discussed is a plan for market segmentation. Students can be creative with this, however, they should be sure to include information about children, senior citizens, mothers, and serious collectors as potential segments that might explored by the company. The different needs, characteristics, or behavior of these groups would be a good starting point for discussion.Next, students should outline their plan for picking a target market that should be what they perceive to be the most attractive of the market segments mentioned above. Their pick should be justified. Special niches can be identified, however, a primary target market should be identified as well. See Marketing At Work 2-2 for an additional example.Lastly, students should consider the communication and promotion opportunities facing the company in its positioning strategy. Consider the competitive advantages of the
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An Introduction to Management Science: Quantitative Approach
The document you are viewing contains questions related to this textbook.
Chapter 5 / Exercise 16
An Introduction to Management Science: Quantitative Approach
Anderson/Sweeney
Expert Verified
company and how it could build on these advantages. Remember, the company must be willing to deliver on its promises. How can Ty sustain its growth? How can it deal with negatives or short supply of its products or how prices charged by collectors or scalpers?
Difficulty: (2) Page: 54-56, Marketing at Work 2-2, 6142

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