D discuss in 100 200 words discuss what makes aca

D. Discuss in 100-200 words discuss what makes ACA Restaurant Café’s catering services and
its products better and or unique from your competitors, within the space given below.
1 mark
Consider the following:
What separates one product/services from its competition? Is it quality? price? smell? taste?
Presentation? unusual and innovative menu? packaging? ACA Restaurant Café’s reputation?
Each successful product has something that makes it stand out from the crowd.
Unique selling proposition (USP):
<0.5 mark allocated for stating the USP and 0.5 mark allocated for
relevancy to ACA Restaurant Café (catering services) Business Summary Plan. Total mark of 1 mark>
ACA Restaurant Café offers high excellence line of drinks, beverages, pastries, cakes and sweets, tea
and coffee ground freshly and also hot and cold gourmet food for consumers who appreciate high-
HM_Marketing Strategy - Assessment Task I_v2 Page 26 of 38
Last updated on 16/06/2019

E. Report the marketing strategy for the catering services and its products of ACA Restaurant
Café’s catering services that are consistent with direction and values of the business to build
brand and reputation allowing for the development of a loyal customer base.
You are to detail how you are going to achieve the marketing objectives set up as stated in
Task 2C. 3 marks
Your findings must include the followings:
 integration of legal, ethical and sustainability considerations with consultation with
appropriate stakeholders and with approval from the Owners
<0.25 mark>
 relate to Task 2 C and the Business Summary Plan of ACA Restaurant Café’
<0.25 mark>
 responses may include - what the best way would be to promote and advertise the
catering services and its products? What price would work the best?
<0.25 mark allocated to
state way to promote and advertise, and 0.25 mark for data regarding price. Total mark of 0.5 mark>
 which tool to be used
<0.25 mark>
 how each tool will be utilised for the catering services and its products of ACA Restaurant
Café’s
<0.5 mark>
 where it will be promoted (locations, online)
<0.25 mark>
 what time duration will the promotion last –one off, monthly, quarterly etc.
<0.25 mark>
 when each will be used i.e. time of day, month, season, etc. (this information is to be