Ads for computers and office furniture in purchasing

62)
Ads for computers and office furniture in Purchasing Canada , a trade magazine written and published
especially for corporate and government buyers, are examples of ________ advertising.
62)
______
A)
retail
B)
professional
C)
business-to-business
D)
primary-demand
63)
Which of the following best describes a criticism of IMC?
63)
______

64)
The ________ is a written document that describes the overall marketing strategy and programs developed for
an organization, product line, or brand.
64)
______
65)
Debbie's Donuts wants to prepare a promotion plan for the upcoming fall season. As part of her internal
situation analysis, she should review:
65)
______
66)
Some locations offering customized service and assistance, some offering different models at different prices, or
the availability of online purchasing are examples of:
66)
______
A)
a differentiated product approach
B)
a multi-media universe
C)
multi-level marketing
D)
a multi-channel environment
67)

In order to identify attractive market segments, Brian's Electronics Sales & Service conducts a consumer
analysis which includes a review of all of the following EXCEPT:
67)
______
68)
Canadian advertisers spend more than ________ annually.
68)
______
69)
Which of the following is the BEST example of a marketing exchange?
69)
______