Ads for computers and office furniture in Purchasing Canada a trade magazine

Ads for computers and office furniture in purchasing

This preview shows page 17 - 20 out of 31 pages.

62) Ads for computers and office furniture in Purchasing Canada, a trade magazine written and published especially for corporate and government buyers, are examples of ________ advertising. 62) ______ A) retail B) professional C) business-to-business D) primary-demand 63) Which of the following best describes a criticism of IMC? 63) ______
Image of page 17
64) The ________ is a written document that describes the overall marketing strategy and programs developed for an organization, product line, or brand. 64) ______ 65) Debbie's Donuts wants to prepare a promotion plan for the upcoming fall season. As part of her internal situation analysis, she should review: 65) ______ 66) Some locations offering customized service and assistance, some offering different models at different prices, or the availability of online purchasing are examples of: 66) ______ A) a differentiated product approach B) a multi-media universe C) multi-level marketing D) a multi-channel environment 67)
Image of page 18
In order to identify attractive market segments, Brian's Electronics Sales & Service conducts a consumer analysis which includes a review of all of the following EXCEPT: 67) ______ 68) Canadian advertisers spend more than ________ annually. 68) ______ 69) Which of the following is the BEST example of a marketing exchange? 69) ______
Image of page 19
Image of page 20

You've reached the end of your free preview.

Want to read all 31 pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture