Therefore the promotion doesnt really work the huge

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Therefore, the promotion doesn’t really work. The huge disadvantage is they havemany competitors and somehow they cannot persuade the others brands customers tochange from their now using products to Huggies.The final elements of four Ps are price and place. In the market, Huggies have manyprice up to each product line, and quantity and the fact that customers have varietychoices. According to the result of survey, 82% number of people who are satisfiedwith the price because of the equality between price and product. Furthermore,Huggies always has discount program, souvenirs and week for customer gratitude.13
Group Project :Marketing Strategies of HUGGIES Diaper80% of people are willing to buy and use it again. Up to these reasons: stable pricethrough season, purchase easily so many consumers are satisfied with quality service.In common, the product of Huggies is paid by cash in tendency, but can also byvouchers, credit cards instead. Besides attracting customers, Huggies also has thedisadvantages in customer service. About the discount program, first the product justonly discount in supermarket and online shop, rare in grocery store and traditionalmarket. Secondly, people are not attracted in discounting because of anxiety aboutquality. Last but not least, most of people in Vietnam have the average of level incomebut the competitive price ofproduct is still high and not actually suits. Nowadays,Huggies is likely to sale in the supermarkets, grocery stores, traditional market and didappear the online shop such as Lazada, Tiki.vn…. Customers can easily find theproduct in these places, even in areas where visible in stores. On the other hands, thisproduct is not attracted on online shop because of the rare of known and unguaranteedproduct quality. These days, Huggies is still not appeared in convenience markets.As the report has showed out in previous parts, HUGGIES also faced manyproblems even thought they rank one of the top positions in diaper market in VietNam. Almost mothers comment about the design of HUGGIES, design is moew thanskin deep –it goes into the very heart of a product. Good design contributes to aproduct’s usefulness as well as it look, for HUGGIES Diaper, comments relating tothe material is that draft, so make kids’ skin uncomfortable, heavy, annoyed when theyhave stuffs. It also the reasons why many mother leave for other brand most from14
Group Project :Marketing Strategies of HUGGIES Diaperemerging Japanese brands. In addition, people usually complain about HUGGIESservice when they doesn’t intentively take into consideration customers’ opinion.Therefore, the recommendation for HUGGIES is first carrying out the marketresearch, it seems to be necessary for a big company as K-C to understand and sastifynot only customers needs but also their wants, from the viewpoint of customers,HUGGIES will find out the solutions for the product problems this is changing thedesign, making it softer, and suit for children in the area. There might be some reasons

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Term
Spring
Professor
queiroz
Tags
Economics, Marketing, Huggies, Huggies Diaper

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