What other ways are there to understand the data but

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website or app through smart phones, and understand the behavior of these users. What other ways are there to understand the data but through analytics? Here are 3 categories of mobile data you want to capture and some methods on how to capture and analyze each one. Note: Be sure to watch the video at the end of this post! 1. Tracking Your Mobile Visitors The most powerful and useful set of mobile metrics to focus on is volume, demographics and the buying patterns of your audience. Once you know these parameters about your visitors, you can work on optimizing your website accordingly. Let’s say you have a web app that receives lots of mobile visitors. Would you know how your mobile visitors really convert? If your desktop visitors convert at 5% and your mobile visitors at 2% and you are tracking the data as one big conversion rate, your data would be heavily skewed. However, with the knowledge of your mobile conversion rates, you could now hone in on the mobile version of your site for better performance. A Simple Example
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A good example would be the situation where you want to capture leads rather than trying to sell to your mobile customers directly. The reason for caution in this instance is that your mobile
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  • Winter '16
  • Sayatani
  • Marketing, Personal digital assistant, Mobile Web, mobile devices

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