work in all the three divisions (General Banking Division, Credit Division and Foreign Exchange Division). My main concern was to identify the service gaps in general banking of Mercantile Bank Limited. From the practical experience of this three month’s internship period I had the opportunity to gather information about the relevant topic. Methodology The methodology upon which I will undertake the proposed assignment comprises with information collected through different published articles, brochures, web sites and through customer interviews and also filling out a questionnaire by a sample size of 30 customers and are affected by research designs. Research Design 1. Exploratory Research: We will use exploratory research for having rich quality of information that will help identify the main issues that should be addressed in our surveys and significantly reduce a research project’s level of bias and also for settin g the structure of the questionnaire. 2. Descriptive Research: A research defining the uniqueness of a population that has been chosen for the study. However questions such as how/when/why cannot be answered through this study. Data Collection All the information incorporated in this report has been collected from the following sources: 1. Primary sources- Discussion with the customers. Observation from the total internship period. Questionnaire. 1. Exploratory Research 2. Descriptive Research
11 | P a g e 2. Secondary sources – Data from company documents. Statement of Affaires of the Bank. Periodic bulletins published by the bank. Bank’s other published documents. Some textbooks. Internet. Primary data are collected through various means of observation of the service provided by the officers of the front desk of general banking section of the bank, filling out questionnaires and discussion of open ended questions with the customers. The report is an exploratory research and for qualitative survey open ended question was ask to the bank’s customers . After collecting the secondary data, those data were needed to be classified, analyzed, interpreted and presented in the report. Some arithmetic and graphical tools are used in this report for analyzing the collected data and to classifying those to interpret them clearly. The collected data were scrutinized very well and were pointed out and shown as findings. Few recommendations are also made for improvement of the current situation. On the basis of the suggestions of honorable faculty advisor some corrections were made to present the paper in this form. Limitations of the Study The report is presented on the basis of face to face conversation with the customers and the practical experience in the bank. Though, Mercantile Bank Limited organizational environment was very helpful, Still I had faced some limitations such as: Too much paper work was practiced.
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- Fall '12
- ........., Mercantile Bank Limited