F43) In the context of Customer Relationship Management (CRM), social media means that the vendor loses control of the customer relationship.T44) In the context of management, transcendence means loss of control of employees.F) Which of the following is characteristic of a hyper-social organization?C) interacting with customers and partners in a more humane way2) Which of the following statements is true of the transition of channels to networks in a hyper-social organization?D) Organizations must engage with networks in consumer communities, to attract consumers.3) Which of the following dynamic process activities involves determining what the communities an individual cares about are saying about him, and identifying the structure, goals, and dynamic of communities with which he wants to relate?Sense4) Which of the following dynamic process activities involves creating relationships with different communities?Engage
5) Which of the following dynamic process activities involves connecting communities to internal value chains and processes?Activate6) Which of the following dynamic process activities involves analyzing the success of an organization in terms of social capital?Measure7) Which of the following dynamic process activities involves publicizing community successes?story tell8) The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need that capital is referred to as ________.Knowledge management9) ________ refer to rule-based systems that encode human knowledge in the form of If/Then rules.Expert systems10) Which of the following is a disadvantage of expert systemsC) It is difficult to introduce a new rule in the system.11) Which of the following statements is true of expert systems?A) Small changes in the rules can cause unexpected outcomes.12) ________ are information systems that support the management and delivery of documents and other expressions of employee knowledge.D) Content management systems
13) Which of the following is a challenge of content management?C) The systems must maintain linkages among documents.14) Which of the following statements is true of the contentmanagement application alternatives?B) Operations develop an in-house system to track machine maintenance procedures.15) The largest collection of documents ever assembled exists on the Internet, and the world's best known document search engine is ________.Google16) A(n) ________ is an employee directory that includes not only the standard name, email, phone, and address, butalso organizational structure and expertise.A) rich directory17) Which of the following factors inhibit knowledge sharing in hyper-social organizations?A) employees' reluctance to exhibit their ignoranceText miningextracts key elements from large unstructured data setsWeb miningdiscovery and analysis of useful patterns and information from WWWCluster Analysisto find groups with similar characteristicsERP
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