First work through the three variables customer

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First work through the three variables – customer trajectory, disruptive scope and other incumbents, and then look at the six incumbent responses.Postgraduate Diploma in Digital Business Page 1of 4
Analyze the threat and plan your response by answering the following questions:1.What is the customer trajectory? Think of the defections and what is likely to happen. Who are you likely to lose first, who might follow next and how might that proceed from your current customers, as the incumbent.2.What is the likely scope of your customer loss? Look at different use cases, different customer segments, are there network effects or not? Do you think it’s going to be a niche or splitting the market or a total takeover by the disrupter? 3.Are there any other incumbent industries who you think might be affected by this same disrupter? To think about this, you can use some of the tools you have seen in earlier weeks such as total value train.Postgraduate Diploma in Digital Business Page 2of 4I would think the customer trajectory is Inside out model as this reaches to the customers being served by the incumbent business models, the traditional hotels and then the platform is expanding and reaches out to a more range of potential customers. Currently Airbnb is a slow disruptor and is more appealing to a low to medium budget consumers. At this current stage Airbnb is clearly not a niche player anymore giving the stats around it. It reaches to the general mass of customer range (low-medium budget consumers) and in some specific situations it can even reach out to a luxurious but limited pool of clients but not yet in the position to fully affect the big hotel chains. It’s a split market but clearly the hotel industry is not facing a takeover or a full

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