103baby boomers represent a tremendous opportunity

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103.Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want? 104 . "Income distribution in the United States has grown more polarized." What does this mean in general, and what does it mean especially to marketers in the United States?
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105.After Hurricane Katrina, many long-time African American residents of New Orleans left but have not returned, while many Hispanics have moved to the area for work opportunities. For retail marketers in New Orleans, what does this change mean? 106 . At almost every major university, some group on campus pressures the university to become more "green." What does this mean? What does it usually involve? Why would a university want to become greener? 107 . How can marketers identify potential opportunities? 108 . Gaetana is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Gaetana monitor and manage?
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109.Marketers in the United States are learning that all Hispanic and other minority groups are not alike. Cultural differences exist. Why is it important for marketers to know more about cultural differences among Hispanics? 110.In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor? 111. Mary Grace is studying the demographics of the students attending her elementary school. What information will Mary Grace study? 112.Which generational cohort in the United States is the fastest-growing?
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113.Which generational cohort is characterized as being highly individualistic, involved in leisure activities, and eternally in love with rock 'n roll? 114.Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working, and that half of them have divorced parents. Which generational cohort has these characteristics? 115.In recent decades, how has income distribution changed in the United States? 116.What social trend has influenced retailers to make their products available wherever and whenever customers want them? 117.Every year Pam reassesses the economic situation in the target markets her company serves.
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What factors will Pam likely assess? 118.If you were selling home gym equipment, which generational cohort would you focus on and why? 119.An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's. 120.Identify which social trend best describes a group of people who are constantly working and would benefit from a valet service that picks up your dry cleaning, goes to the supermarket, and feeds your dog.
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Chapter 04 Analyzing the Marketing Environment Answer Key True / False Questions 1.
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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