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Concept truth in advertising 17 sophies dorm room was

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CONCEPTTruth in Advertising17Sophie's dorm room was hot since she did not have air conditioning. She decided to buy anew fan.What type of consumer behavior influence below does this scenario describe?SocialPsychologicalPersonal
CulturalCONCEPTConsumer Behavior18Which of the following parts of the marketing plan details the steps a companywill take to reach the marketing objectives?19
Which of the following exemplifies pull marketing?
20Elena owned a hair salon where she offered hair care services and related hair careproducts.
In which of the following ways would Elena market the hair care servicesdifferently than the hair care products?
CONCEPTMarkets in Marketing21Which of the following products is likely considered to be in the growth phase ofthe product life cycle?3D televisions, since few customers are aware of the productDVD players, since sales have peakedTablet devices, since customers are developing brand loyaltyConventional cell phones, since most competition is leaving the marketCONCEPT
Product Life Cycle22Fletcher owned a large nursery that grew trees and shrubs. He sold his products tolandscaping companies and major retailers in his region.Fletcher would be considered which of the following?
A distributorA retailerAn intermediaryCONCEPTPlace23A clothing manufacturer uses various fabrics, threads and buttons to produce men's shirts tosell to consumers.Which item within the scenario is NOT considered to be an industrial good?
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