Technical proposals the technical proposals are

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system or products or service and the compilation of data is not research. Technical Proposals The technical proposals are offers given by technical experts for solving a technical problem. It is well documented report on the feasibility of implementing an idea along with the cost estimate and cost benefit analysis. It contains statement of the problem, background information, scope and objectives, details of the proposal, cost estimate, evaluation from various angles and conclusion. The style of the report is direct, unambiguous, structured envisioning about the need for solving the problem and its impact in terms of efficiency, effectiveness, financial gains and other benefits. Articles Articles are scientific, technical, and social or research papers published in reputed journals. These contributions enable problem solving, decision making functions and add new dimensions to the domain of knowledge. Articles are evaluated on the basis of its usability of the same in the operation of the organization. Most of the leading journals screen the articles by blind review method. In case some modifications are suggested by the reviewers, it may be communicated to the author for rewriting or revising the article. Literary Criticism The literature is used in business for softening the attitude of the buyer and for opening remarks. The critical evaluation will add capability in negotiations. It will reduce the stress and tension in business situations. Business people read such criticism for enhancing their lateral thinking. Review The review is usually done by an expert in that domain. The reviewer read the book thoroughly, appreciates the views, criticize as a reader, and evaluate it from the practical user’s point of view. Harvard Business review present one book review in every issue. For example in a review written on “Leading Minds; An anatomy of Leadership by Howard Gardner” the review expert warren Bennis quotes– Gardener avoids the false dichotomies that mar much of contemporary literature about
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196 leadership He shows us that leaders are often both pragmatists and idealists Leadership is always a transaction between the leader, the followers and the goal or dream. The evaluation of the presentation, appreciation of conceptual clarity, style of presentation, the level to which it is attuned to the present literature in the market in that domain are analyzed and concluded with uncomplicated comments on the utility value of the book or article. Advertisement Copy Copywriting in advertising is the process of creating an idea though divergent thinking. Copy is the text of an advertisement that is a powerful description of an idea comprising of words that are twist, pun or punch for persuading, influencing, reminding cajole, appealing or for impressing the potential buyer.
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