Refer to butterball turkey consumers submitting a

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102. Refer to Butterball Turkey. Consumers submitting a recipe online in hopes of winning the $1,000 prize are participating in which type of sales promotion? a. premium b. sweepstake c. social network d. contest e. loyalty program ANS: D Contests are promotions in which participants use some skill or ability to compete for prizes. PTS: 1 REF: 282 OBJ: 18-2 TOP: AACSB Reflective Thinking | TB&E Model Promotion NAR: Butterball Turkey 103. Refer to Butterball Turkey. The temporary shelves that are put up in the stores that include comple- mentary products for a holiday meal, such as dressing mixes, canned vegetables, cranberry sauce, and so on, is an example of a(n): PTS: 1 REF: 283 OBJ: 18-2 TOP: AACSB Reflective Thinking | TB&E Model Promotion NAR: Butterball Turkey NARRBEGIN: Kraft Foods Kraft Foods
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Kraft Foods, the second largest food retailer in the world, recently reorganized its sales force, cut prices on key products, divested itself of lower-margin brands, and closed plants. While Kraft distrib- utes its products through a myriad of resellers, Wal-Mart--the largest retailer in the world--is its biggest customer. Consequently, Kraft Foods, along with several other manufacturers, has a sales of- fice located in Bentonville, Arkansas, which is where Wal-Mart’s headquarters is located. The sales team in this office deals directly with Wal-Mart instead of other types of resellers like wholesalers. One might not see it as selling, however, because the sales force sells advice, assistance, and counsel to Wal-Mart and focuses on improving Wal-Mart’s bottom line. Kraft also sells products to thousands of other resellers, and their approach varies depending upon the customer. NARREND 104. Refer to Kraft Foods. Which type of selling does this Kraft perform with Wal-Mart? PTS: 1 REF: 286 OBJ: 18-5 TOP: AACSB Reflective Thinking | TB&E Model Promotion NAR: Kraft Foods
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