Assessing competitors strengths and weaknesses o marketers need to carefully

Assessing competitors strengths and weaknesses o

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Assessing competitors strengths and weaknessesomarketers need to carefully assess each competitor’s strengths and weaknesses to answer a critical question: what can competitors do? As a first step, companies can
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8.explain the fundamentals of competitive marketing strategies. (textbook, pp. 606–617) :
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2) Customer intimacy – the company provides superior value by precisely segmenting its markets and
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