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Americans spent almost 105 billion on cosmetic

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Americans spent almost $10.5 billion on cosmetic procedures in 2009. American Society of Aesthetic Plastic Surgery Surgical The top five cosmetic surgical procedures in 2009 and 2010 were: Breast augmentation Liposuction Eyelid surgery Rhinoplasty Abdominoplasty Culture and Body Image “Milking huts” in parts of Africa and the South Pacific Fiji, large and robust bodies were traditionally considered aesthetically pleasing Individuals in less socioeconomically developed societies positively evaluate overweight and sometimes obesity
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26 Countries Thin ideal and body dissatisfaction have become widely international...partly as a function of globalized Western media Pressures Related to Body Image Weight Scales Dieting False standards “Thunder Thighs” Cellulite Stereotyped messages Children’s toys Media Weight Scales
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1920’s Starts at 15 Regarded as inappropriate by parents Confined to set time-frame Standard of slenderness was different Fashionable game 2010 Starts at 9 or 10 Parents support or encourage Work long hours at dieting, exercise and body sculpting Obsessive thinness Way of life Dieting “Thunder Thighs” Entered the lexicon in the early 1980’s ”Fat Talk” becomes socially acceptable and expected Used as a way to express insecurities Form of bonding and connection Wendy Stehling’s 1982 “Thin Thigh in Thirty Days” best-seller Cellulite Non-medical term for a kind of dimpled fat that appears on the legs and lower abdomen of many mature women Occurs in 80-90% of postpubertal females Firm and Trim Kit 1995-American women were spending $100 million on cellulite busters Scientific studies have never supported their effectiveness
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Stereotyped Messages “A flawless appearance will bring you happiness and success” “Unattractive people have a hard time finding happiness” “Appearance is more important than health” “Aging is unattractive” Etc., etc., etc……. Changing Body Ideals Action Toys Action toys illustrate evolving ideals of male body image in the United States.
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