Aacsb analytic blooms apply difficulty 2 medium

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AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 05-02 Describe the difference between functional and psychological needs. Topic: Need Recognition 30. (p. 97-98) A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets. A. functional and social B. postpurchase and prepurchase C. safety and situational D. psychological and physiological E. functional and psychological Marketers must understand what needs are most likely to drive customers to consider their products, and design offerings to meet those needs. AACSB: Analytic
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Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-02 Describe the difference between functional and psychological needs. Topic: Need Recognition 31. (p. 97) By producing motorcycles that do more than get riders to their destinations and back, Harley- Davidson is addressing consumers'__________ needs. A. functional and social B. postpurchase and prepurchase C. safety and situational D. psychological and physiological E. functional and psychological A motorcycle fulfills a need for transportation, but by doing more than that, the motorcycle may also be providing entertainment or excitement. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-02 Describe the difference between functional and psychological needs. Topic: Need Recognition 32. (p. 98) When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer decision process would be to: A. identify her need. B. search for information. C. evaluate alternatives. D. purchase a new car. E. assess her satisfaction with the car she purchased. After recognizing a need (to solve the problem of the rusted floor), the next step in the consumer buying process is to search for information. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 33. (p. 99) When Kelly began searching for a new car to replace her old, rusty one, she probably relied on __________ sources of information.
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A. interpersonal and sensual B. compensatory and noncompensatory C. ritual and spiritual D. specialty and ordinary E. internal and external Since Kelly has already owned a car, she has some personal experience (an example of internal information). She may also know about certain brands (also internal information). But she would probably also want to educate herself by visiting car-related websites, reading expert opinions, or asking friends for advice (all examples of external information). AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 34. (p. 99) When Brandon decided he needed a new car, he immediately called his old college roommate who owns a BMW dealership to ask questions about options and financing. Brandon was searching for
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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Christopher Reinemann
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