Goals and objectives the goal of subway is to be

This preview shows page 100 - 105 out of 108 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Elementary and Intermediate Algebra
The document you are viewing contains questions related to this textbook.
Chapter 5 / Exercise 3
Elementary and Intermediate Algebra
Tussy/Gustafson
Expert Verified
Goals and Objectives The goal of Subway is to be ranked the number one Quick Service Restaurant worldwide while maintaining the great-tasting freshness of our products that is our trademark. Product and Services
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Elementary and Intermediate Algebra
The document you are viewing contains questions related to this textbook.
Chapter 5 / Exercise 3
Elementary and Intermediate Algebra
Tussy/Gustafson
Expert Verified
BSBMKG501 AMANJOT KAUR Subway is providing high quality, low fat, cholesterol, and healthy sandwich with reasonable price. They feel very proud because their product is the h ealthiest compare to other fast food industries. Moreover, they also made sandwich in front of the customer after customer choose topping, meal and bread. It can prove that the way of their made sandwich is fresh and clean. Marketing Analysis Market Analysis Subway can understand the perception of customer’s needs and wants through market analysis. Moreover, Subway also can understand the competitor situation in the market. Market analysis is included market need, market trends, competitor analysis and SWOT analysis. Market Need Subway is rolling out varieties of product such as sandwich, salad, dessert, breakfast and soup. Subway providing different kind of sandwich and salad, consumers will have more demands or needs on those sandwich and salad. Subway seeks to fulfil the benefits that are important to the customers. Market Trends
BSBMKG501 AMANJOT KAUR Subway is the main success of bakery product fast food restaurants in the world. Subway is running the road of health to develop their product and business and it was accept by all the customers. Moreover, Subway was requiring little or no cooking materials so they can open a restaurant in smaller locations compare with McDonald, Pizza Hut or KFC. Because of they are not necessarily suitable for a large sandwich restaurant. Competitors Analysis Subway also has competitive pressures and its major competitors are McDonalds. McDonald’s corporation is the leading global food service with more than 34,000 fast food restaurants serving nearly 69 million people in 119 countries each day (McDonald, 2012). In opposite, Subway also has 37,963 restaurants in 99 countries in the world. Mc Franchise also have owned and operated more than 80% of restaurant worldwide Marketing Mix Marketing mix consist of four Ps. Product, Price, Place and Promotion. Available marketing tools to target customer.
BSBMKG501 AMANJOT KAUR Product The marketing mix combines many factors, but customers view marketing effort in more tangible terms of the product (or service). SUBWAY menu offered a wide variety including salads, pasta, dinners, soups and desserts. They offer wider menu and better quality fresh products .In 1996 The chain's flagship sandwich, the classic BMT, is first introduced.IN 1997 The 7 under 6 menu, featuring seven submarine sandwiches with 6 grams of fat or less, is first introduced! In 2001 Another fresh veggies, the cucumber is added to the SUBWAY menu, which already boasts lettuce, tomato, red onion and green peppers. 2004 The SUBWAY chain introduces a line of new crab-controlled wraps. The wrap itself, has only 5 grams Net Crabs. In 2005 Delicious, fresh toasted subs are added to the SUBWAY menu,
BSBMKG501 AMANJOT KAUR Quality of food Subway prides them on always having the freshest ingredients available for sub, and they hide nothing from the customer. All their products are made on the spot while the customer chooses what toppings he/she wants on the sub. Unlike most fast food franchises,

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture