Practice Quiz 5 (chapter 13)

Wholesaling is concerned with the activities of a

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10. Wholesaling is concerned with the activities of: A. manufacturers who set up branch warehouses at separate locations. B. persons or establishments that sell to industrial, institutional, and commercial users. C. persons or establishments that sell to retailers. D. All of the above. E. Only A and B above.
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Key 1. (p. 339) "Retailing" covers all the activities involved in the sale of products to: 2. (p. 341-42) A good marketing manager for a retailer knows that: 3. (p. 342) The "Fashion Place" carries a carefully selected and distinctive assortment of traditional women's business clothing and accessories for upper-class executives in Boston. It emphasizes customer service with its well-trained salesclerks. The store is probably a: 4. (p. 343) The "mass-merchandising" concept: A. suggests aiming at small but profitable target markets. B. focuses on increasing sales and speeding turnover by lowering prices. C. supports the conventional retailer's "buy-low and sell-high" philosophy. D. stresses the need for conventional stores. E. All of the above.
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