Economical as interest rates increase this could

Economical
As interest rates increase, this could potentially have a positive impact on the
pharmaceutical industry. In the past, when interest rates go up, the healthcare industry also does
very well. In contrast, the rise in inflation could cause the prices of medications to go up,

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resulting in consumers buying fewer medications. Changes in taxation policies can also affect
consumers, which then will affect the company.
Socio-cultural
One way this could affect the company is by lifestyle changes in consumer habits. For
instance, if customers decide to take the more natural route in terms of healing, this will result in
a decrease in sales for pharmaceutical companies. On the opposite spectrum, if consumers tend
to lean more towards OTC products, this could have a positive impact on sales.
Technological
Technology can have both a positive and a negative effect on the company. In one way it
can improve customer’s ability to order OTC products. On the other hand, the competition may
find ways to advance their companies to try to out-do Allstar.
Conclusion
The company has a whole overall has done very well. It has created three great products
that appeal to consumers have given the competitive edge over other companies. Even though
the company experienced a slight decline on account of discontinuing one of the products, the
company came out ahead and is still doing exceptionally well.
From period 1-6, there were some noticeable increases and decreases in terms of market
share for the company. In conclusion, the overall market share and sales for the company
increased. The overall salesforce of the company increased by 42% and can be looked at as a
huge success.
The market strategy for any company is to improve products, remain competitive, do
what is right for the consumer, and appeal to the consumer, while meeting his or her needs. If the
company continues to improve as it has shown already, it will lead to great success and
profitability in the future.

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References
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Parrish, Melissa (2019) The New Era of Marketing Strategy; Retrieved from
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Kokemuller, Neil (2019) Differentiated Business Strategies; Retrieved from
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Forbes Agency Council (2019) 10 Marketing Tools And Tactics That Will Shake Up
The Industry In 2019; Retrieved from
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tactics-that-will-shake-up-the-industry-in-2019/#70ef73073412
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Brandi (2019) Why an Effective Social Media Marketing Strategy is Important;
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Root III, George N. (2019) Examples of Controls in a Marketing Plan; Retrieved from
 Kinnear, T. C., James, S. W., & Deighan, J. (2017 ). PharmaSim: The marketing
management simulation . Charlottesville, VA: Interpretive Simulations.