85) In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a(n) ________.A) product ideaB) product conceptC) product imageD) augmented productE) product personalityAnswer: BDifficulty: ModerateLO: 8.4: Show how firms develop new products86) Through ________, an organization collaborates with customers and other stakeholders to create worth in the new product development process.87) Marketers estimate ________ when they determine whether anyone is likely to buy a new product.
88) The business analysis for a new product begins with ________. 89) During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products?A) idea generationB) marketing strategy developmentC) business analysisD) product concept developmentE) test marketingAnswer: CDifficulty: DifficultLO: 8.4: Show how firms develop new products90) Once a new product or service passes the business analysis phase, it moves into the ________ phase.91) After the business analysis phase of the new product development process, a physical versionof the product is typically developed. This is called a ________.
92) The need to apply for a patent would most likely arise during which phase of new product development?
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- Summer '17
- Prof Farshad Salman