This helps in the creation of demands among the

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strategies. This helps in the creation of demands among the customers. The demand is based on the style and behavior and hence the advertising targets value- based advertising .
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Conclusions 8 The above study reflects that Coca Cola Amatil has been taking several initiatives in reaching the customers and marketing of their products. The analyses the macro and the micro environmental factors that affected the retailing of the ranges of products manufactured by Coca Cola Amatil. The various strategies adopted to introduce the product in the domestic as well as in the domestic market have been discussed. The company has been changing its mode of entry and development on the basis of the changing needs of its customers.
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Reliability of Health Drinks To achieve that the company needs to provide the nutritional information attached to the product. This will increase the reliability and authenticity of the product. As a result, customer loyalty can also be maintained by the brand. Social media for Promotion It is important for the brand to reach out to more number of consumers through an online platform. Social Medias like Facebook, Twitter, Instagram platforms should be used to increase their presence that will allow grabbing more attention of the customers. Especially the youngsters are more active on social media and will participate in an online survey that will allow the company in understanding the view of their consumers. Recommendations 9
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Ashley, R., 2017. Coca-Cola Amatil: Insights from the company monitor. Equity , 31 (6), p.16. Barkauskas, V., Barkauskienė, K. and Jasinskas, E., 2015. Analysis of macro-environmental factors influencing the development of rural tourism: Lithuanian case. Procedia-Social and Behavioral Sciences , 213 , pp.167-172.
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