argue that Amazon doesnt have top fashion its websites are not optimized for

Argue that amazon doesnt have top fashion its

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argue that Amazon doesn't have top fashion, its websites are not optimized for searching these products, and the European markets have serious competitors like Asos and Zalando. In the United States, Amazon has fifty percent of the online sales market share, and it is the top ranking footwear and apparel retailer with thirty-five percent of the market share (Ecommerce News, 2018). However, in Europe, Amazon has only acquired twenty-two percent of the overall market share and eight percent of the footwear and apparel portion of the market (Whitehead, 2018).
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AMAZON IN EUROPE AND THE US 3 Currently, the company is encouraging US merchants to ship their products internationally in order to improve its business in Europe. Amazon brands are also widely used in Europe. Kindle, Twitch Tv, Alexa, Prime Music and others have taken Europe by storm. Although they are not market leaders in the business categories they operate in, they have to make a huge impact. Twitch Tv has revolutionized online gaming not only in the US but also in countries like the UK, France, Spain and others. Before Amazon acquired Whole Foods two years ago, the company was already present in London and other parts of Europe (Whitehead, 2018). However, ever since the acquisition, the company has been growing even larger in Europe. Although Amazon’s are not as popular in Europe as they are in the US, experts agree that within the next few years, the brands will grow to become one of the market leaders. The United States is still the largest global market for Amazon. European markets like the UK are more price sensitive than the US. On the other hand, the German markets is an emerging
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  • Winter '16
  • Elaine Philips

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