Reduction in operating costs has also enabled it to recoup profits from the initial investments. Perhaps the most important strategies for the company that has made it make remarkable strides in the aviation industry are the corporate and benchmarking strategies. Through them, it was able to evaluate its performance against its competitors, hence lowering flight prices. However, venturing into the high cost from low-cost operations poses some challenges in the future. In addition, the acquisition of small planes leads to another challenge in the future since the company specializes in high capacity planes.
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