Reduction in operating costs has also enabled it to recoup profits from the

Reduction in operating costs has also enabled it to

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Reduction in operating costs has also enabled it to recoup profits from the initial investments. Perhaps the most important strategies for the company that has made it make remarkable strides in the aviation industry are the corporate and benchmarking strategies. Through them, it was able to evaluate its performance against its competitors, hence lowering flight prices. However, venturing into the high cost from low-cost operations poses some challenges in the future. In addition, the acquisition of small planes leads to another challenge in the future since the company specializes in high capacity planes.
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Works Cited Brizek, Michael. "JetBlue Airways, Trouble in the Sky." AABRI Home Page , . Accessed 20 Nov. 2019. Jetblue.com. "Environmental and Social Responsibility Report." Airline Tickets, Flights & Airfare: Book Direct - Official Site | JetBlue , 2007, - 071210.pdf. Accessed 20 Nov. 2019. Martin, Marci. "Porter's Five Forces: Analyzing the Competition." Business News Daily , 25 Sept. 2018, . Accessed 20 Nov. 2019. Min, Hokey. "(PDF) Benchmarking the Service Quality of Airlines in the United States: An Exploratory Analysis." Research Gate , 6 July 2015, of_Airlines_in_the_United_States_An_Exploratory_Analysis. Accessed 20 Nov. 2019. Neluheni, Gideon N., et al. "The role of Quality Strategic Planning on Organisational Success." Mediterranean Journal of Social Sciences , vol. 5, no. 1, 2014. Reutors.com. "JetBlue Airways Corp (JBLU.O)." Business & Financial News, U.S & International Breaking News | Reuters , 2018, . Accessed 20 Nov. 2019.
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  • Spring '14
  • NancyA.Burton
  • Lufthansa, Low-cost carrier, JetBlue Airlines

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