Gap has been transparent in reports of social and

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Gap has been transparent in reports of social and environmental impacts since 2003. The company reports to the Carbon Disclosure Project, and their score has been increasing every year. Gap has greened its largest San Francisco building through a series of mea- sures, including the way the employees sort and dispose of waste. Gap also developed a sustainable fi ber toolkit for designers and merchants across their brands to highlight the environmental and social impacts of natural, manufactured, and alternative fi bers. Another sustainable avenue is Gap brand s Wise Wash denim ( ), which was launched in the year 2012. Wise Wash (Fig. 2 ) is a manufacturing process that uses low-impact manufacturing techniques, consuming less energy and water than conventional wet processing. Sustainable Measures Taken by Brands, Retailers, and Manufacturers 123
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3.3 H&M H&M has been designing collections made out of the sustainable materials since 2007. H&M s continuous commitment to more sustainable fashion was reinforced by two collections, Conscious and Conscious Exclusive, launched in 2014. Using two new sustainable materials, organic leather, from the Swedish leather supplier T ä rnsj ö , and organic silk, the collections exhibit the range of possibilities of the sustainable fashion ( ). H&M, the world s second largest clothing retailer, introduced a garment col- lecting initiative in 1,500 stores. The remaining 1,300 shops are expected to follow the practice to change the mindset of the customers, so that they can see their old clothes as a resource rather than throwing them into the garbage or letting them pile up at the back of their closet. Customers can go to any participating H&M store with their old clothes and hand them over at the cash desk, in exchange for redemption vouchers for a new purchase. H&M sells the donated clothes to I:CO. Clothes that are in poor condition are either converted for other uses, such as cleaning cloths, or recycled into textile fi bers. H&M is well known for its sus- tainability, as demonstrated by the following initiatives: 3.3.1 Providing Fashion for Conscious Customers Using only more sustainable cotton the largest user of recycled cotton, organic cotton, and BCI cotton Supporting innovation in sustainable fi bers Tencel, recycled wool, organic linen and hemp, recycled polyethylene terephthalate Promoting more sustainable leather leather shoes are made from LWG-certi- fi ed leather and water-based adhesives Inspiring customers to join conscious actions HIV/AIDS awareness, H&M for Water, supporting children s rights with UNICEF in India and Bangladesh, reuse and recycle initiatives, climate and water-conscious garment care Introducing Conscious wash and care instructions Ginetex Clevercare label Fig. 2 Wise wash of Gap [ content/csr/html/environment/ product.html ] 124 T. Vadicherla and D. Saravanan
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Setting industry standards for measuring product sustainability
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  • Corporate social responsibility, CSR Practices

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