1.Investigate the market price for the product to be sourced in New Zealand; 2
38 2.Agree with the producer the price they will sell at to the business; 3.Calculate the costs associated with delivering the product to the buyer; 4.Decide upon an acceptable mark-up for the business that maintains a competitive edge for the product within the Vietnamese market; 5.While completing (4) ensure the businesses market price provides the customer with an ability to add a mark-up of their own with which they would be happy; Selling Channels Wholesale business: Our wholesale business is our primary focus as such we will follow a strategic path: 1.Look at what end consumers are buying; 2.Identify common traits among successful products; 3.Source suppliers for appropriate products; 4.Identify potential customers; 5.Negotiate terms of sale, starting with larger volume wholesale and processing customers; 6.Approach retail chains and discuss products which most interest them; 7.Develop sources for the appropriate products; 8.Negotiate terms of supply and send shipment. Potential market share At this stage it is difficult to make any real forecast of how much of the market the proposed business will be able take for its own. However, it is worth underlining that market share is there for the taking and the business intends to make a significant impact upon it over time. Assumptions This business plan is based upon the assumptions that there will not be any major geo-political upheavals affecting this part of the world in the foreseeable future. It also assumes the global economy will continue its slow improvement after the World Financial Crisis of 2008. It recognises the markets have concerns about the direction of the Chinese economy on global markets; however, at this stage, any slowdown in Chinese trading could well be to the advantage of the business. Future Development The future development of the business is expected to follow a similar pattern with the business learning from its initial launch into the Vietnamese market and enlarging the range of products it sources from New Zealand in response to market demand. It is expected that by year three of the business development that staffing levels will have to be reassessed with an increase in the office back up staff to ensure the quality of service to both customers and suppliers is maintained as the level of trading carried out by the business increases. Marketing Plan Objectives Specific Develop a Dried fruit, Nuts Spices, Spicy Black peppers and Tea Trading business exporting New Zealand sourced products to Vietnam. In the longer term the business intends to develop the import of tea and spicy black peppers from Vietnam.
39 Measurable The proposed business has set out clear targets for what it wants to achieve within specific time-lines; 1.Year 1 - A 30 tonne container of cashew nuts every quarter; NZ to Vietnam2.Year 2 –A 30 tonne container every 2 months; NZ to Vietnam3.Year 3 –8, 30 tonne containers a year; NZ to Vietnam4.Year 1 - 14, 30 tonne