Bedrina 2018 storytelling is the most effective way in conveying relatable and

Bedrina 2018 storytelling is the most effective way

This preview shows page 8 - 11 out of 19 pages.

Bedrina (2018), storytelling is the most effective way in conveying relatable and crafted emotions from the video. Another brilliant approach from the Taiwan advertisement was including the representation of the Taiwanese culture. The advertisement also portrayed the daily Taiwanese culture which had stimulated a sense of personalisation and a sense of relatability to the audience. This increase audience’s recognition of the brand’s product purpose and becoming familiar with using it as part of their daily routines. All of the mentioned approaches are very effective when it comes to making a lasting impression on audiences. Understanding that no video advertisements is perfect, therefore there are definitely a bunch of ways to further improve the selected advertisement from Taiwan. For an example, the goal of the advertisement should encompass a value-centric messaging catering towards the target audience. With this approach, the brand helps in educating the target audience with the intended positive message for the society. Indomie should take advantage of this approach to inculcate and to create social awareness or a certain cultural norm. This helps to create a social impact on the society apart from being the most loved instant noodle brand. Next, we would recommend to produce an emotional video campaign consisting of a series of video, promoting the same products to different audience segments. Since Indomie is a fast-moving consumer good, the target audience of the product ranges from a primary school kid to a working adult. This recommendation helps to build more profitable customer relationships which leads to brand advocacy. For an example, Indomie is known for its variety of flavours, hence this attracts kids more than adults. We suggest to produce a video starring the kids as the main cast with the intended ad message of “Indomie has all the flavours of the world”. Another example will be more focused on another audience segment - working adults. The intended ad message will be lean towards “Indomie is super convenient!”.
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Page 9 of 19 Print Advertisement Analysis
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Page 10 of 19 Group Member 1: Lim He Yu (0340423) The advertisement we have chosen is a print ad by Emperor Classic Furniture, the company sells palace-style or Victorian-style furniture and lighting in a nutshell. After keen observation, I believe the intended message of the ad is only as simple as telling audiences that they can buy palace-style furniture and lighting at Emperor Classic Furniture. Furthermore, one can only assume that they are targeting an older audience, like the baby boomers and generation X; people who are born in 1946 – 1964 and those who are born in 1965 – 1976. This is said because this style of furniture will most likely appeal to older audiences instead of the younger generation due to the fact that the older generation’s appreciation of antiquity and tradition, not to mention the status symbol that the furniture represents in the old ages.
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